ANDRE | CASE STUDIES

Multiple views of a website and mobile app interface for purchasing oat milk packages, showing product options, quantity selection, subscription details, and a shopping cart.

Minor Figures

SUBSCRIPTION | E-COMMERCE | NEW CUSTOMER EXPERIENCE

Designed an all-in-one subscription page that streamlines sign-up and helps customers choose the right quantities with guided suggestions.

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A website homepage and mobile view of Minor Figures with a headline 'Hyper Oat - is here to shift your perceptions and provide a glimpse into the future' and three oat milk product options: Barista Oat, Organic, and Everyday Oat, each priced at €12 with 'Shop Now' buttons.

Minor Figures

LANDING PAGE | ECOMERCE | STOREFRONT

Reimagined the storefront experience to create a smoother customer journey, minimising friction and driving higher conversions.

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Three smartphones displaying an online shop for Minor Figures drinks, showcasing product images, pricing, and purchase options.

Minor Figures

RESEARCH | PAINPOINTS | DESIGN SUGGESTIONS

Audited the client’s website to identify user friction points and key areas for improvement, providing actionable recommendations ranging from quick wins to larger design initiatives.

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